About this course
The NxT Certified Digital Marketing Professional course is designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. Over a period of 6 months, you will learn various aspects of digital marketing, including SEO, SEM, content marketing, and social media strategies.
This comprehensive program combines theoretical knowledge with practical applications, ensuring that you are job-ready by the end of the course.
- Understanding digital marketing fundamentals
- Hands-on experience with digital marketing tools
- Strategies for effective online branding
- Analytics and performance measurement techniques
Tools you will master
Hands-on practice on the same software that companies use every day.
Google Analytics
SEMrush
Mailchimp
Hootsuite
Google GeminiAI
Canva AIAI
Adobe FireflyAI
ClaudeAI
ZapierAI
Adobe PhotoshopAI
Adobe Premiere ProAI
What you will study, module by module
- Understanding Digital Marketing
- Key Concepts and Terminology
- Digital Marketing Channels Overview
- Setting Marketing Goals
- Freelancing Basics
- Building Your Portfolio
- Finding Clients
- Monetization Strategies
- Introduction to Data Analytics
- Key Metrics for Digital Marketing
- Using Analytics Tools
- Interpreting Data for Decision Making
- SEO Fundamentals
- Keyword Research Techniques
- On-Page and Off-Page SEO
- Introduction to SEM
- Building an Email List
- Creating Effective Email Campaigns
- Lead Generation Strategies
- Email Marketing Tools
- Social Media Platforms Overview
- Content Creation Techniques
- Engagement Strategies
- Measuring Social Media Success
- AI Basics and Everyday Uses
- Generative AI: How It Works
- Prompt Engineering Foundations
- AI for Study and Workplace Tasks
- Fact-Checking and Reliable Research
- Privacy, Safety and Responsible Use
- Integrated Practice and Review
- AI Marketing Workflow, Prompt Basics and Safe Setup
- AI for SEO, Keyword Research and Search Reporting
- AI Content, Social Posts and Creative Production
- AI Content Calendars and Marketing Automation
- AI Ad Copy and Campaigns in Meta and Google Ads
- AI Video, Reels and Voice-over Production
- WhatsApp Business Replies and AI Chatbot Workflows
- AI Analytics, Reporting and Campaign Optimisation
- AI Image Ideas and Mock-up Concepts
- Canva Magic Studio for Social Design
- Adobe Photoshop Generative Editing
- Adobe Illustrator AI for Vector Design
- Figma AI for UI Design
- AI-Assisted Logo, Branding and Mock-up System
- CorelDRAW Print Production and Final Portfolio
- AI-assisted scripts and YouTube planning
- AI editing and captions in Adobe Premiere Pro
- AI subject, audio and aspect-ratio workflows in DaVinci Resolve
- Fast social-video workflows in CapCut
- Text-based editing, sound and AI voice in Descript
- AI thumbnails and visual assets
- Text-to-video, YouTube publishing and final quality control
- Safe AI use and prompt basics for office work
- AI-assisted documents and email in Microsoft 365
- AI formulas, data cleaning and analysis in Excel
- AI presentations in PowerPoint and Google Slides
- Gemini in Google Workspace: documents, spreadsheets and email
- AI-assisted calendar, meetings and task management
- AI connectors and office-work automation
After this course you will be able to
- Master the fundamentals of digital marketing.
- Develop and implement effective SEO strategies.
- Create engaging content for various digital platforms.
- Analyze marketing performance using analytics tools.
- Manage social media campaigns effectively.
Projects you will build
Develop a comprehensive digital marketing strategy for a local business.
Create and optimize a blog for SEO.
Launch and manage a social media campaign.
Analyze a digital marketing case study and present findings.
Jobs you can get after this course
Salary ranges are approximate for freshers in India and depend on city, company and your skills.
Who hires for these skills
Earn on your own
- Offering SEO services to businesses
- Managing social media accounts for clients
- Creating content for websites and blogs
- Conducting email marketing campaigns
Is this course for you?
Best for
- Graduates seeking digital marketing skills
- Job seekers wanting to enter the field
- Working professionals aiming to upskill
- Entrepreneurs looking to enhance online presence
Eligibility
Graduates or professionals looking to enhance their digital marketing skills.
What you get with ISDM NxT
Upon successful completion, you will receive the NxT Certified Digital Marketing Professional certificate, validating your skills.
How we help you get a job
- 1
Resume building assistance
- 2
Mock interviews to prepare you
- 3
Access to job offers on our platform
- 4
Guidance on job applications
Your certificate & marksheet
After passing the final exam you receive an ISDM NxT certificate and marksheet like these. Tap to view.
Sample only - the real certificate carries your name, photo, marks, enrolment number and a QR code for online verification.
What next after this course
Questions students ask
The course duration is 6 months.
No specific prerequisites are needed, but a basic understanding of marketing concepts is beneficial.
Yes, you will receive the NxT Certified Digital Marketing Professional certificate upon successful completion of the course.
Yes, we provide job placement assistance to help you land a job in the digital marketing field.