About this course
The NxT Certified Social Media Marketing Professional course is designed to equip you with the essential skills and strategies needed for success in the dynamic field of social media marketing. Over a duration of 6 months, you will learn how to create effective social media campaigns, analyze performance metrics, and engage with audiences on various platforms.
- Hands-on projects to build practical skills.
- Comprehensive curriculum covering all major social media platforms.
- Expert guidance from industry professionals.
- Networking opportunities with peers and industry leaders.
Tools you will master
Hands-on practice on the same software that companies use every day.
Facebook Ads
Google Analytics
Canva
Hootsuite
Google GeminiAI
ClaudeAI
ZapierAI
PerplexityAI
NotebookLMAI
What you will study, module by module
- Overview of social media marketing
- Key platforms and their audiences
- Setting goals and objectives
- Understanding social media algorithms
- Creating engaging content
- Visual storytelling techniques
- Building a content calendar
- Strategies for audience engagement
- Setting up ad accounts
- Targeting and segmentation
- Creating effective ads
- Budgeting and bidding strategies
- Understanding key metrics
- Using analytics tools
- Creating performance reports
- Optimizing campaigns for better results
- Leveraging automation tools
- Advanced targeting techniques
- Influencer marketing strategies
- Crisis management on social media
- Real-world project execution
- Career planning and job search strategies
- Building a professional portfolio
- Interview preparation and resume building
- AI Basics and Everyday Uses
- Generative AI: How It Works
- Prompt Engineering Foundations
- AI for Study and Workplace Tasks
- Fact-Checking and Reliable Research
- Privacy, Safety and Responsible Use
- Integrated Practice and Review
- AI Marketing Workflow, Prompt Basics and Safe Setup
- AI for SEO, Keyword Research and Search Reporting
- AI Content, Social Posts and Creative Production
- AI Content Calendars and Marketing Automation
- AI Ad Copy and Campaigns in Meta and Google Ads
- AI Video, Reels and Voice-over Production
- WhatsApp Business Replies and AI Chatbot Workflows
- AI Analytics, Reporting and Campaign Optimisation
After this course you will be able to
- Understand the fundamentals of social media marketing.
- Create and manage social media campaigns across various platforms.
- Analyze and interpret social media metrics to measure success.
- Develop content strategies that engage and grow audiences.
Projects you will build
Create a comprehensive social media marketing plan for a fictional brand.
Conduct a social media audit and provide actionable insights.
Develop a content calendar for a month-long campaign.
Analyze the performance of a social media campaign using analytics tools.
Jobs you can get after this course
Salary ranges are approximate for freshers in India and depend on city, company and your skills.
Who hires for these skills
Earn on your own
- Offer social media management services
- Create content for brands
- Consult on social media strategies
- Run paid advertising campaigns
Is this course for you?
Best for
- 12th pass students
- Graduates
- Job seekers
- Working professionals
- Anyone interested in digital marketing
Eligibility
Anyone interested in pursuing a career in social media marketing. Prior knowledge of marketing concepts is beneficial but not mandatory.
What you get with ISDM NxT
Upon successful completion, you will receive the NxT Certified Social Media Marketing Professional certificate.
How we help you get a job
- 1
Resume building assistance
- 2
Mock interview sessions
- 3
Access to job offers
- 4
Help with job applications
Your certificate & marksheet
After passing the final exam you receive an ISDM NxT certificate and marksheet like these. Tap to view.
Sample only - the real certificate carries your name, photo, marks, enrolment number and a QR code for online verification.
What next after this course
Questions students ask
The course lasts for 6 months.
No prior experience is required, but a basic understanding of marketing concepts is helpful.
You will receive a certification validating your skills as a Social Media Marketing Professional.
Yes, the course includes live sessions with industry experts to enhance your learning experience.