About this course
The Advance Certificate in Digital Marketing and Promotion is designed to equip participants with the essential skills and knowledge needed to thrive in the dynamic field of digital marketing. This 3-month program covers a wide range of topics, including:
- SEO and SEM strategies
- Content marketing and social media management
- Email marketing techniques
- Analytics and performance measurement
By the end of the course, participants will be well-versed in creating effective digital marketing campaigns that drive engagement and conversions.
Tools you will master
Hands-on practice on the same software that companies use every day.
Google Analytics
Hootsuite
Mailchimp
SEMrush
Google GeminiAI
ClaudeAI
PerplexityAI
NotebookLMAI
What you will study, module by module
- Understanding Digital Marketing
- Market Research Techniques
- Target Audience Identification
- Creating a Digital Strategy
- On-page SEO Techniques
- Off-page SEO Strategies
- Keyword Research Tools
- SEO Performance Tracking
- Building a Social Media Presence
- Paid Advertising on Social Media
- Content Planning for Social Media
- Analyzing Social Media Metrics
- Content Creation Techniques
- Storytelling in Marketing
- Content Distribution Strategies
- Measuring Content Effectiveness
- Building Email Lists
- Creating Email Campaigns
- Automating Email Sequences
- Analyzing Email Campaign Performance
- Google Ads Setup
- Creating Effective Ad Copies
- Bid Management Strategies
- PPC Campaign Analysis
- Understanding User Behavior
- A/B Testing Techniques
- Optimizing Landing Pages
- Increasing Sales and Conversions
- AI Basics and Everyday Uses
- Generative AI: How It Works
- Prompt Engineering Foundations
- AI for Study and Workplace Tasks
- Fact-Checking and Reliable Research
- Privacy, Safety and Responsible Use
- Integrated Practice and Review
After this course you will be able to
- Understand the fundamentals of digital marketing and its various channels.
- Develop and implement effective SEO strategies.
- Create engaging content for various digital platforms.
- Analyze marketing performance using analytics tools.
Projects you will build
Create a comprehensive digital marketing plan for a hypothetical business.
Develop a social media campaign with measurable objectives.
Conduct an SEO audit for an existing website.
Design an email marketing strategy targeting specific demographics.
Jobs you can get after this course
Salary ranges are approximate for freshers in India and depend on city, company and your skills.
Who hires for these skills
Earn on your own
- Offering SEO services to businesses
- Managing social media accounts for clients
- Creating content for blogs and websites
- Running PPC campaigns for small businesses
Is this course for you?
Best for
- Graduates seeking digital skills
- Job seekers in marketing
- Working professionals wanting to upskill
- Entrepreneurs looking to promote their business
Eligibility
Graduates or working professionals looking to enhance their digital marketing skills.
What you get with ISDM NxT
Upon successful completion of the course, you will receive an ISDM NxT certificate, showcasing your digital marketing expertise.
How we help you get a job
- 1
Personalized resume building assistance
- 2
Mock interview sessions
- 3
Access to job offers
- 4
Guidance on job applications
Your certificate & marksheet
After passing the final exam you receive an ISDM NxT certificate and marksheet like these. Tap to view.
Sample only - the real certificate carries your name, photo, marks, enrolment number and a QR code for online verification.
What next after this course
Questions students ask
The course lasts for 3 months.
The fee for the Advance Certificate in Digital Marketing and Promotion is ₹15,000.
A background in marketing or business is beneficial but not mandatory.
Yes, participants will receive a certificate upon successful completion of the course.