About this course
The Advance Diploma in Digital Marketing and Promotion is designed to equip students with advanced skills and knowledge in the rapidly evolving field of digital marketing. This comprehensive program covers various aspects of digital marketing strategies, tools, and techniques essential for effective online promotion.
- Learn about search engine optimization (SEO) and pay-per-click (PPC) advertising.
- Understand social media marketing, content marketing, and email marketing strategies.
- Gain hands-on experience through real-world projects and case studies.
- Prepare for a successful career in digital marketing with expert guidance and mentorship.
Tools you will master
Hands-on practice on the same software that companies use every day.
Google Analytics
SEMrush
Mailchimp
Hootsuite
Google GeminiAI
Canva AIAI
ClaudeAI
ZapierAI
PerplexityAI
NotebookLMAI
What you will study, module by module
- Digital Marketing Fundamentals
- Creating Marketing Strategies
- Target Audience Identification
- Digital Marketing Channels
- On-page SEO Techniques
- Off-page SEO Strategies
- Keyword Research
- SEO Tools and Analytics
- Creating Social Media Campaigns
- Advertising on Social Platforms
- Content Creation for Social Media
- Engagement Strategies
- Content Strategy Development
- Content Distribution
- Measuring Content Performance
- Creating Engaging Content
- Email Campaign Setup
- Automation Tools
- A/B Testing
- List Building Strategies
- PPC Campaign Setup
- Ad Copywriting
- Budget Management
- Performance Tracking
- Understanding User Behavior
- A/B Testing Fundamentals
- Optimizing Landing Pages
- Analyzing Conversion Funnels
- Understanding Marketing Metrics
- Data Analysis Techniques
- Making Data-Driven Decisions
- Tools for Marketing Analytics
- Mobile Ads and Promotions
- App Marketing
- SMS Marketing
- Responsive Design Principles
- Monitoring Brand Reputation
- Responding to Customer Feedback
- Social Listening Tools
- Crisis Management Strategies
- Identifying Influencers
- Creating Influencer Campaigns
- Measuring Influencer Impact
- Building Long-term Relationships
- Understanding Digital Marketing Laws
- Privacy and Data Protection
- Ethical Marketing Practices
- Regulatory Compliance
- AI Basics and Everyday Uses
- Generative AI: How It Works
- Prompt Engineering Foundations
- AI for Study and Workplace Tasks
- Fact-Checking and Reliable Research
- Privacy, Safety and Responsible Use
- Integrated Practice and Review
- AI Marketing Workflow, Prompt Basics and Safe Setup
- AI for SEO, Keyword Research and Search Reporting
- AI Content, Social Posts and Creative Production
- AI Content Calendars and Marketing Automation
- AI Ad Copy and Campaigns in Meta and Google Ads
- AI Video, Reels and Voice-over Production
- WhatsApp Business Replies and AI Chatbot Workflows
- AI Analytics, Reporting and Campaign Optimisation
After this course you will be able to
- Master the fundamentals of digital marketing and online promotion.
- Develop and implement effective SEO strategies.
- Create engaging content for various digital platforms.
- Analyze digital marketing campaigns and measure their effectiveness.
- Utilize social media tools to enhance brand presence.
Projects you will build
Create a comprehensive digital marketing plan for a hypothetical business.
Conduct a competitor analysis and present findings.
Develop a social media campaign and measure its success.
Optimize a website for search engines and track performance metrics.
Jobs you can get after this course
Salary ranges are approximate for freshers in India and depend on city, company and your skills.
Who hires for these skills
Earn on your own
- Freelance digital marketing consultant
- Social media manager for small businesses
- Content creation for blogs and websites
- PPC campaign management for clients
Is this course for you?
Best for
- 12th pass students
- Graduates seeking specialization
- Job seekers in digital marketing
- Working professionals aiming to upskill
- Business owners wanting to market online
Eligibility
Candidates should have a basic understanding of marketing principles and a passion for digital technologies. A bachelor's degree or equivalent experience is preferred.
What you get with ISDM NxT
Upon successful completion, you will receive an ISDM NxT certificate validating your skills in digital marketing.
How we help you get a job
- 1
Resume building workshops
- 2
Mock interview sessions
- 3
Job placement assistance
- 4
Direct applications to companies
- 5
Networking opportunities with industry professionals
Your certificate & marksheet
After passing the final exam you receive an ISDM NxT certificate and marksheet like these. Tap to view.
Sample only - the real certificate carries your name, photo, marks, enrolment number and a QR code for online verification.
What next after this course
Questions students ask
The course duration is 6 months.
The total fee for the course is 25,000.
A basic understanding of marketing principles is preferred, along with a passion for digital technologies.
You will work on real-world projects including developing marketing plans, conducting analyses, and creating campaigns.