About this course
The NxT Certified Digital Marketing Course is designed to equip you with essential skills and knowledge in the rapidly evolving digital marketing landscape. Over a duration of 6 months, you will gain hands-on experience and theoretical insights into various digital marketing strategies.
- Learn the fundamentals of SEO, SEM, and social media marketing.
- Develop skills in content marketing and email marketing.
- Understand analytics and how to measure campaign success.
- Engage in real-world projects to apply your knowledge.
Tools you will master
Hands-on practice on the same software that companies use every day.
Google Analytics
Mailchimp
Hootsuite
Canva
Google GeminiAI
ClaudeAI
ZapierAI
PerplexityAI
NotebookLMAI
What you will study, module by module
- Introduction to Digital Marketing
- Understanding the Digital Landscape
- Key Digital Marketing Channels
- Creating a Digital Marketing Strategy
- Basics of SEO
- Keyword Research Techniques
- Introduction to SEM
- Creating Effective Ads
- Overview of Social Media Platforms
- Content Creation for Social Media
- Engagement Strategies
- Measuring Social Media Success
- What is Content Marketing?
- Creating Compelling Content
- Content Distribution Channels
- Analyzing Content Performance
- Basics of Email Marketing
- Building an Email List
- Creating Effective Email Campaigns
- Measuring Email Campaign Success
- Understanding Digital Metrics
- Using Google Analytics
- Creating Reports
- Interpreting Data for Decision Making
- AI Basics and Everyday Uses
- Generative AI: How It Works
- Prompt Engineering Foundations
- AI for Study and Workplace Tasks
- Fact-Checking and Reliable Research
- Privacy, Safety and Responsible Use
- Integrated Practice and Review
- AI Marketing Workflow, Prompt Basics and Safe Setup
- AI for SEO, Keyword Research and Search Reporting
- AI Content, Social Posts and Creative Production
- AI Content Calendars and Marketing Automation
- AI Ad Copy and Campaigns in Meta and Google Ads
- AI Video, Reels and Voice-over Production
- WhatsApp Business Replies and AI Chatbot Workflows
- AI Analytics, Reporting and Campaign Optimisation
After this course you will be able to
- Understand digital marketing concepts and strategies.
- Create and manage effective SEO and SEM campaigns.
- Utilize social media platforms for brand engagement.
- Analyze and interpret digital marketing metrics.
- Develop content marketing strategies that resonate with audiences.
Projects you will build
Create a comprehensive digital marketing plan for a fictional company.
Develop a social media campaign and present it to the class.
Conduct an SEO audit for an existing website and propose improvements.
Analyze a digital marketing case study and provide strategic recommendations.
Jobs you can get after this course
Salary ranges are approximate for freshers in India and depend on city, company and your skills.
Who hires for these skills
Earn on your own
- Offer social media management services
- Provide SEO consultation for businesses
- Freelance content creation and marketing
- Run email marketing campaigns for clients
Is this course for you?
Best for
- 12th pass students
- Graduates looking for new skills
- Job seekers in the digital space
- Working professionals wanting to upskill
- Entrepreneurs aiming to market their business
Eligibility
Anyone interested in enhancing their digital marketing skills. No prior experience required.
What you get with ISDM NxT
Upon successful completion, you will receive the NxT Certified Digital Marketing certificate from ISDM NxT.
How we help you get a job
- 1
Resume building workshops
- 2
Mock interview sessions
- 3
Access to job offers
- 4
Assistance with job applications
Your certificate & marksheet
After passing the final exam you receive an ISDM NxT certificate and marksheet like these. Tap to view.
Sample only - the real certificate carries your name, photo, marks, enrolment number and a QR code for online verification.
What next after this course
Questions students ask
No, this course is designed for beginners and does not require prior experience in digital marketing.
The course is conducted online, allowing you to learn at your own pace with live sessions and recorded materials.
Yes, upon successful completion of the course, you will receive a NxT Certification in Digital Marketing.
All course materials will be available through our online learning platform, accessible 24/7.